On-the-go pots enjoy rising demand, but frozen and online groceries suffer as shopper habits return …

on the go pots enjoy rising demand but frozen and online groceries suffer as shopper habits return to normal

Sumary of On-the-go pots enjoy rising demand, but frozen and online groceries suffer as shopper habits return to normal:

  • On-the-go pots enjoy rising demand, but frozen and online groceries suffer as shopper habits return to normal From firm favourites such as instant noodle pots to quinoa salads, the freeze dry specialist is seeing a rising demand for ingredients used in on-the-go meal pots, with enquiries up 30% since offices started to reopen in spring.
  • Across Europe, workers are returning to offices with more consistency, with UK government data showing 60% of workers are now back in their regular workplace.
  • Diana Morris, Country Manager UK for European Freeze Dry, said: “The combination of convenience and nutritional value make the on-the-go pots a firm favourite.
  • We pack in all the goodness and nutrition of our ingredients through our process and that makes for a healthy snack.
  • ​“After almost 18 months of remote working, employees returning to the office are finding it easier again to pick up on-the-go meals for a quick lunch so they can enjoy a nutritious, tasty meal that is ready to eat in minutes.
  • Similarly, people’s diets and requirements have changed and we are constantly working with suppliers to produce nutrition heavy meals packed with additional protein or containing new plant-based ingredients and formulations.
  • ”​Frozen ‘will remain on an upward trajectory’ despite sharp fall​Frozen sales will also remain strong as hospitality re-opens, according to the British Frozen Food Federation (BFFF).
  • That’s despite the sector witnessing a sharper yearly decline in sales than other grocery categories in the UK as shopper habits return to normal.

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