Rachel Marshall of Fonterra explains the connection between food and mood, as she examines the current state of consumer mindsets and the shift towards holistic health.
The World Health Organisation defines overall health as a “state of complete physical, mental and social well-being and not merely the absence of disease or infirmity”. In the same vein, consumers no longer think of health as only physiological and realise that mental wellness is just as much an integral and essential part of wellbeing. People have become more cognisant of the things that can impact stress levels and mood, resulting in consumers increasingly focusing on balanced lifestyles and spending time on themselves.1
Current state of mind
The unprecedented nature of COVID-19 and the challenges that have arisen with it, have accelerated the focus on overall wellbeing as people become more aware of the importance to stay physically and mentally healthy in order to cope with the heightened levels of stress and anxiety.
According to Euromonitor International’s Health and Nutrition Survey, stress and anxiety scored among the top five health issues that consumers experienced at the start of 2020, pre-pandemic, and this has only been exacerbated by the pandemic, with more than one third of adults are experiencing heightened levels of anxiety in the UK…